DOUBLE GOOD
Creating a website experience that matches the joy of the brand and the community that embraces it.
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Creative Direction . Experience Design
Agency: IA Collaborative
We designed and developed an ownable and engaging digital experience for Double Good that allowed them to show up in a way that the community recognized and celebrated.
INSIGHTS
Double Good is three things running as one: a popcorn company, a nationwide fundraising platform, and a children's foundation. What held those pieces together was genuine joy, built into the mascots, the packaging, the tone, and the community that showed up around it. The core brand had that figured out. The website hadn't caught up. It was a working website, but it didn't feel like Double Good. And for a company whose entire pitch is how it makes people feel, a digital experience that felt uninspired wasn't going to cut it.
IMAGINATION
We worked alongside the Double Good leadership and marketing teams to translate the brand's actual personality into their website. That included the mascots, the humor, and the community spirit. We needed to turn those elements into a digital expression people could navigate through, not just look at. We treated joy as a system to design for, not as a coat of paint to add on top.
Primary deliverables included:
Brand Expression
Website Design
Motion Language
Content Strategy
Keep It Poppin’
IMPACT
The redesign closed the gap between what the brand felt like and what the website delivered. Double Good's site finally felt like Double Good. Joy you could click through, not just scroll past. The mascots, the humor, and the community energy that already lived in the brand now lived in the experience too. And the usability and accessibility improvements made it easier for communities to connect and take action.
Interested in getting involved? Get to Poppin’ →
