ABOUT
Professionally, I've spent over 20 years turning complex brand and experience challenges into systems and solutions that people actually use, built on a creative process designed to scale and evolve.
PHILOSOPHY
PHILOSOPHY
I’ve found that most creative work falls apart somewhere between the big idea and the real world. My job is to close that gap. I connect human insights to business ambitions and build the tools and systems that help teams carry the work forward with clarity, confidence, and room to adapt. Long after I've left the room.
EXPERIENCE
EXPERIENCE
I've built, grown, and led creative teams through growth, contraction, and everything in between. Across all of it, three things have stayed constant: clarity, candor, and confidence. Clarity in direction and process. Candor when the work isn't working. Confidence to step back when a team needs room, and step in when it needs direction. I'm as comfortable facilitating strategy sessions as I am executing final deliverables. I care as much about how the work gets made as what it feels like when it's done.
CORE CAPABILITIES
CORE CAPABILITIES
Creative Direction
Visual Expression
Digital & Experience Design
Brand Experience
Rapid Prototyping
Campaign Creative
Team Leadership
Workshop Facilitation
AI-Augmented Workflows
Business Development
Personally, I’ve spent over 40 years enjoying creativity in a variety of ways.
My Imagination Toolkit
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01A, 01B - Every day I create I have a background soundtrack. Everything from A$AP Rocky to Hans Zimmer. I can’t imagine creating in silence. 02 - Plants breathe life and needed oxygen into our work spaces. They are a must. 03 - While I use a variety of software to create, I don’t think there is one that elevates my work more than Figma. I use it for so many workflows. 04 - As much as I love creating on screen, I still take notes and sketch ideas out on paper daily. 05 - I wouldn’t be able to do any of these things in the dark. Good lighting sets the mood and creates an ambiance ripe for creativity. Fluorescent overheads are creative Kryptonite.
Some Inspiring Influences
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01 - If there is a single designer who has influenced me most creatively it’s Dieter Rams. Definitely check out Ten Principles for Good Design. 02 - If I liked math and physics more I might have gone into architecture. In my opinion, nobody creates more beautiful spaces than Zaha Hadid did. 03 - I remember going to movie theaters and movie rental stores and just staring at the poster art. The words and imagery captured my imagination. My room was covered in them when I was young. 04 - Tinker Hatfield and Michael Jordan were goliaths in fashion and pop culture throughout the 80s and 90s. Their creations are still relevant 40+ years later. 05 - If you haven’t seen a Denis Villeneuve film what are you waiting for? You could hang a work of art for every frame of Blade Runner 2049.
Off the Clock
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